In a saturated market, how can we stand out, maintain authenticity, and forge meaningful connections with today’s consumers? Participate in this session to explore current market research, discover effective storytelling techniques, and learn how to communicate your sustainability achievements transparently and without greenwashing.

Speakers include:

• Christian Miller – Research Director at the Wine Market Council.
• Evan Roscoe – Creative Strategist working in wine through Video, Stills, Art, and creator of GoferPost, the Marketing OS for small businesses.
• Kaytlin Martino – Marketing Manager at Trefethen Family Vineyards.
• Luke Jeramaz – Digital Marketing Manager at Grgich Hills Estate Winery.
• Jessica Seletzky – Owner of Jonah Marketing and sustainability maven for purchasing responsible marketing merchandise.